World Heart Day: We Are All Part of Prevention
Every September 29 we celebrate World Heart Day, a date to reflect on the ongoing impact of cardiovascular diseases, which remain the leading cause of death in the Americas, accounting for 28% of deaths in the region (PAHO). Most of these cases are preventable if governments, insurers, and technology work together.

The profitability of prevention
At Elite Global Doctors, our mission is to turn data into life-saving decisions. Through innovative tools such as facial scanning and the digitization of health data, we develop systems capable of detecting cardiovascular risks early and anticipating trends before they turn into complications.

The power of prevention is not only medical—it is also economic. According to the WHO, for every dollar invested in effective policies against noncommunicable diseases—such as heart disease—up to 7 dollars are generated in benefits for society, derived from greater productivity, savings in medical care, and longer life expectancy.

Smoking and obesity are two of the major culprits of cardiovascular deterioration, but they are also preventable. Tackling them through public policies, health plans focused on prevention, and lifestyle changes would bring relief to the healthcare system. Therefore, we all have an active role:

• Governments to raise awareness, regulate healthy environments, and promote heart-friendly habits.

• Health insurers to design preventive solutions that dignify care and contain costs.

• Technology to detect risks before they manifest, allowing us to anticipate and act.

• Proactive patients, the heart of change, taking responsibility for their health with informed decisions.

Predictive medicine, based on real-time data, makes the difference. Shifting communication from urgency to possibility not only saves lives but also creates more sustainable health systems.

On this World Heart Day, we call for a transformation of focus: from reactive to preventive, from facing crises to anticipating them, from curing to caring—with technology, innovation, and awareness.